Blumenthal / Concept

Blumenthal brewery – Concept branding & packaging


Kauno Alus


Branding, Packaging



The idea was to redesign a brand of brewery which was established in 1866. The Blumenthal brewery was built in small city of Kaunas (Lithuania) by Swiss family. Our creative team decided to design a vintage style beer.
The idea was to make standard bottles look original and stylish using only paper labels. We designed two labels for Light Beer and Dark Beer in 3 different bottles. Finally we designed a wooden box with painted logotype for the concept presentation.

The client wanted a new brand. Our idea was to use the first name of brewery. The idea was that its raw and natural beer was made by original 1866 recipe. All the ideas and design was created by Moon Troops creative agency.


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