DADU x ŽALGIRIS Ice Cream

Client — “VIKEDA” JSC, “ŽALGIRIS” basketball club
Services — Packaging design
Year — 2019

DADU is brand no 1. in Lithuania in Ice Cream market and local Basketball Club Žalgiris well know Euroleague player has decided to create ice cream together. Our task was to create a design for this collaboration to combine two different things – tasty ice cream and basketball club.

This was dedicated to fans of Žalgiris. The main identity of Žalgiris ir color combination of green and white. DADU created vanilla ice cream with green wafer to meet the main visual identity of Žalgiris. This colors was also selected as a main for the packaging. The most important is Žalgiris and Ice Cream so we decided to minimize the elements as much as possible. We used our unique illustration of Ice Cream and huge Žalgiris logo. For the emotion of basketball we have added some basketball balls and picture of fans to the background.