NTRL – BIO Juices & Smoothies

Client – Sulčių Fabrikas, MB

Services – Packaging design

Year – 2022

Mana Juice is our long time “partner in crime”, and this time we approached the packaging design task with a little bit of funk. One of their natural juices and smoothies brands NTRL needed some love and attention at the retail shelves. And here are the results.

Idea behind this design is to attract customer with fresh and unexpected look. Our inspiration was magazine cutouts which 90’s kids remember as sort of entertainment. This idea developed and landed not only on the packaging design, but also lived through the whole communication media. Products stands out at the retail shelves and grabs attention communicating freshness of the fruits giving summery vibes.

Playful illustrations and fruit cutouts transpires the vitality and natural origin of the product. The end result, we believe, wakes up an inner child who is eager to open just one more bottle of juice.