NEO Ultra Light Beer
Cient – Volfas Engelman (Olvi Group)
Services – Packaging Design
Year – 2021
TASK
Create new packaging category product of ultra light beers.
Main messages that has to be delivered -light delicate taste, low calorie, low alcohol content gluten free product.
Create new packaging category product of ultra light beers.
Main messages that has to be delivered -light delicate taste, low calorie, low alcohol content gluten free product.
SOLUTION
Minimalistic design and light colour palette popping out of industry standard. Light typeface and minimalistic graphic elements created to be more appealing to younger and feminine audiences while not repelling tradition beer drinkers. Iconic Volfas Engelman brewery symbols – wolf & lion stylized to fit the overall emotional punch, but left to remind audience the heritage this name brings with it. No unnecessary details, only what is essential.
Minimalistic design and light colour palette popping out of industry standard. Light typeface and minimalistic graphic elements created to be more appealing to younger and feminine audiences while not repelling tradition beer drinkers. Iconic Volfas Engelman brewery symbols – wolf & lion stylized to fit the overall emotional punch, but left to remind audience the heritage this name brings with it. No unnecessary details, only what is essential.
