EN_BOLD_BRANDS

Situation

To develop a packaging design concept that would improve product readability, create a more contemporary appearance, and allow for future product line expansion.

Objective

To identify the reasons why product sales were unsatisfactory, develop a refresh strategy, and implement changes to achieve better sales results. Adapt the product for export markets.

Analysis & Insights

The packaging is aesthetically appealing, interesting, and modern; however, it does not clearly communicate what the product is, what it tastes like, or what its key features are.

The product name does not clearly communicate to the buyer what the product is, and it is not suitable for use in foreign markets.

The flavor is presented in Lithuanian, which requires adaptation into English for export markets.

The product benefits are not clearly visible or understandable to consumers.

The product is not visible through a window, making it difficult to understand what is inside — it does not look sufficiently appetizing or attractive.

The background is too busy, with no dominant color, making it difficult for customers to distinguish between different flavors.

Results

Taking into account the analysis and insights, we implemented changes that communicate the product’s essence more clearly. We improved the information structure and messaging to make the product more competitive in foreign markets.

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