Situation
To develop a packaging concept that would improve readability, create a more contemporary look, and support future line expansion.
Objective
To identify why sales were underperforming, develop a refresh strategy, and implement changes to improve results. To adapt the product for export markets.
Analysis & Insights
The packaging is visually appealing and modern; however, it does not clearly communicate what the product is, how it tastes, or what its key features are.
The product name does not clearly tell consumers what the product is, and it is not well-suited to export markets.
The flavour is presented in Lithuanian and needs to be adapted into English for export markets.
The product benefits are not clearly visible or understandable to consumers.
The product is not visible through a window, making it harder to understand what is inside, and it does not look appetizing enough.
The background is too busy, with no dominant color, making it difficult for customers to distinguish between different flavors.
Results
Based on the analysis and insights, we implemented changes that communicate the product more clearly. We improved the information structure and messaging to make the product more competitive in foreign markets.
What's new?
The product is presented clearly and looks more appetizing.
Flavour is clearly communicated.
Product features are effectively communicated
A clear and simple information structure, with a distinct colour chosen for each flavour.
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