Case Studies

Task

To redesign the packaging while revitalizing one of Denmark’s oldest coffee brands. To create a more premium look while maintaining recognizability and retaining existing customers.

Results

The redesigned packaging puts the historic brand symbol — the “coffee girl” — at the center. The brand’s heritage-rich identity has been reinterpreted in a contemporary way. The product name is clearly communicated, and the information structure has been reorganized.

Task

To identify why sales were underperforming, develop a refresh strategy, and implement changes to improve results. To adapt the product for export markets.

Results

Based on the analysis and insights, we implemented changes that communicate the product more clearly. We improved the information structure and messaging to make the product more competitive in foreign markets.

Task

To identify packaging design issues and update the design to increase visibility, improve readability, and communicate information more clearly to consumers.

Results

Based on the analysis and insights, we created a new packaging design with improved readability, a more attractive look, and room for future line expansion.