Situation
To develop a packaging design concept that would improve product readability, create a more contemporary appearance, and allow for future product line expansion.
Objective
To identify packaging design issues and update the design in order to increase visibility, improve information readability, and present information more clearly to the customer.
Analysis & Insights
The information on the packaging is difficult for consumers to read, making it essential to improve clarity and establish a stronger product identity for future development.
The most visible area of the packaging is not effectively utilized.
The product name becomes difficult to read due to low contrast and a busy background.
The food illustration is covered by text and does not appear appetizing or attractive.
The flavor is repeated a second time without adding value — it only takes up space and confuses the consumer.
The product is quick to prepare, yet there is no information provided about preparation methods.
Results
Based on the analysis and insights, a new packaging design was created with improved readability, a more attractive appearance, and the flexibility to expand the product line.
What's new?
A clearer and stronger design identity
Clearly presented ingredients, appetizing visuals, and an easy-to-read product name
Clear communication of product features
Preparation method clearly communicated
Projekto sėkmė
Pasitenkinimas rezultatu
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