Situation
To develop a packaging concept that would improve readability, create a more contemporary look, and support future line expansion.
Objective
To identify packaging design issues and update the design to increase visibility, improve readability, and communicate information more clearly to consumers.
Analysis & Insights
The information on the packaging is difficult to read, making it important to improve clarity and build a stronger product identity for future expansion.
The most visible area of the packaging is not used effectively.
The product name is difficult to read because of low contrast and a busy background.
The food illustration is covered by text and does not look appetizing.
The flavour is repeated unnecessarily, taking up space and confusing the consumer.
The product is quick to prepare, yet the packaging does not explain how to prepare it.
Results
Based on the analysis and insights, we created a new packaging design with improved readability, a more attractive look, and room for future line expansion.
What's new?
A clearer and stronger design identity
Clearly presented ingredients, appetizing visuals, and an easy-to-read product name
Clear communication of product features
Preparation method clearly communicated
Projekto sėkmė
Pasitenkinimas rezultatu
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