CAT CAT & DOG DOG

Challenge

A budget pet food brand for the Baltic States and Polish markets. Packaging in this price segment is often unclear and hard to recognize, with the main sales driver being low price alone.

Solution

A cheerful, easily recognizable design was created for the CAT CAT & DOG DOG brand, featuring playful characters that clearly communicate the product’s purpose. The lively graphic style is aimed at lower-income, budget-conscious consumers who love their pets—reinforcing the idea that this food keeps pets happy. Illustrations emphasize playfulness and warmth rather than specific breeds.

Results

The packaging stands out thanks to its high visibility and playful character, becoming unique within its category.