ESTRELLA CHIPS

Challenge

The goal of the new Estrella Shapes snack packaging was to stand out on store shelves and attract a young, playful consumerlooking for something new.

Solution

Inspired by the shapes of the snacks themselves,each pack was designed as its own artwork, unified by a consistent background texture element. Unique color palettes and dynamic compositions reflect the character of each snack shape while creating a cohesive, funky product line.

Results

The new Estrella Shapes packaging became more vibrant and playful—standing out on shelves, appealing to the target young audience, and strengthening brand recognition.