NORDLAND VODKA

Challenge

The client wanted to enter a new category — the spirits category. They entrusted us with market analysis and the developing the strategy, name, logo, and packaging — in other words, handling everything from start to finish. During the analysis, we identified that consumers place high value on Scandinavian brands, which are perceived as premium, higher-priced, and associated with strong sales performance.

Solution

Based on this insight, we chose to create a Scandinavian-style brand and design direction. This is how Nordland was born — a minimalist packaging design featuring textured paper and subtle glossy details that convey restrained luxury. To enhance the sense of purity, we used a mountain motif printed on the back label, visible through the bottle.

Results

The design was launched successfully and quickly established itself in the mid-price vodka segment. Sales are growing steadily, and the brand is competitive in the market — positioned as a premium product at a more accessible price point.