NTRL – BIO JUICES & SMOOTHIES

Challenge

Mana Juice — our long-term partner — approached us to refresh the packaging of the NTRL natural juice and smoothie line. The goal was to give the product a more playful character and help it stand out on retail shelves.

Solution

Inspired by the aesthetics of 1990s magazine cutouts, we created bold, unexpected visuals that resemble spontaneous collage elements. All graphic components — fruit illustrations and cutout effects — not only decorate the bottle but also extend across the wider communication campaign, reinforcing a playful, summery mood.

Results

The NTRL packaging now stands out with vibrant colors and unconventional compositions, clearly communicating natural freshness and vitality. Playful details spark curiosity and invite another purchase.