NTRL – BIO JUICES & SMOOTHIES

Challenge

Mana Juice — our long-term partner — approached us to refresh the packaging of the NTRL natural juice and smoothie line. The goal was to give the product a playful character and help it stand out on retail shelves.

Solution

Inspired by the aesthetics of 1990s magazine cutouts, we created bold, unexpected visuals that feel like spontaneous collage elements. All graphic components — fruit illustrations and cutout effects — not only decorate the bottle but also extend across the entire communication campaign, reinforcing a playful, summery mood.

Results

The NTRL packaging now stands out with vibrant colors and unconventional compositions, clearly communicating natural freshness and vitality. Playful details awaken a sense of curiosity — making you want to open just one more bottle.