FIRST PRIORITY

Challenge

Every client is unique, with individual needs and goals, which is why First Priority avoids standard solutions. The company stands out through its ability to listen and adapt to each client.

Solution

The goal was to create a strong, stable logo that reflects both creativity and a corporate character. A bold, condensed typeface and the number 1 were chosen. By leveraging negative space, the logo combines creativity with professionalism. The design was adapted to the conservative nature of the Nordic B2B context.

Results

The logo strengthened the company’s identity by balancing creativity with corporate stability.