NEMATEKAS — READY TO COOK

Challenge

The client, Nematekas—one of the largest meat producers—wanted to expand into the ready-to-cook segment by offering marinated meat products that are easy to use and quick to prepare.

Solution

We created the name “Ready to Cook,” which directly communicates the product’s essence and allows instant recognition of the product category. This delivers a clear message to consumers and helps the product stand out among competitors.

Results

Within the first six months after launch, the Ready to Cook line achieved strong success—quickly establishing itself in the market and significantly contributing to the development of a new segment for Nematekas.