OHO LENTIL CHIPS

Challenge

OHO is one of the best-known snack brands in the Lithuanian market, operating since 1991. With extensive experience in snack production, the company understands consumer needs well. However, today consumers increasingly seek not only tasty but also healthier alternatives—especially those who don’t want to give up snacks.

Solution

OHO developed a new, healthier product line that remains highly enjoyable and appealing to snack lovers. It was essential to communicate both health benefits and great taste through packaging. The design needed to be informative yet playful, appealing to consumers of different ages and clearly standing out on the shelf.

Results

When developing this product line, special attention was paid not only to taste but also to visual communication. The packaging design helps shoppers easily identify healthier choices on the shelf, encourages more conscious eating habits, and supports the discovery of tasty yet balanced snacks.