VOLFAS ENGELMAN - NEO ULTRA LIGHT BEER

Challenge

The goal was to create a new ultra-light beer packaging category that clearly communicates key product messages: a light, subtle taste, low calories and alcohol content, and a gluten-free composition.

Solution

A minimalist design was created using a light color palette that stands out from industry standards. A clean typeface and subtle graphic elements were tailored to appeal to a younger, more feminine audience without excluding traditional beer consumers. The iconic VOLFAS ENGELMAN symbols — the wolf and the lion — were reinterpreted in a more refined, stylized form to enhance emotional impact while preserving brand heritage. Only essential elements were used, avoiding unnecessary visual noise.

Results

The packaging clearly communicates the product’s lightness and appeal while maintaining the brand’s established traditions.