Projektų analizės
Case studies

Užduotis

To redesign the packaging while revitalizing one of the oldest coffee brands in Denmark. To create a premium-segment product appearance while maintaining recognizability and retaining existing customers.

Rezultatas

The main focus is placed on the historic brand symbol — the “coffee girl.” The historical brand identity, rich in heritage, has been modernly reinterpreted. The product name is clearly communicated, and the information structure has been reorganized.