Projektų analizės
Case studies

Užduotis

To redesign the packaging while revitalizing one of Denmark’s oldest coffee brands. To create a more premium look while maintaining recognizability and retaining existing customers.

Rezultatas

The redesigned packaging puts the historic brand symbol — the “coffee girl” — at the center. The brand’s heritage-rich identity has been reinterpreted in a contemporary way. The product name is clearly communicated, and the information structure has been reorganized.