Situation
Based on analysis, the product structure and information hierarchy were updated.
Objective
Identify the reasons why the product packaging does not clearly communicate the product.
Analysis & Insights
The packaging is visually attractive but does not clearly explain what the product is.
The name does not clearly communicate what the product is.
The flavor is presented only in Lithuanian, making it unclear for international buyers.
Product benefits are not clearly visible or understandable.
The product is not visible through the window, making it hard to understand.
The background is busy and lacks a dominant color.
Results
Based on analysis and insights, the packaging structure was clarified.
What's new?
Clearly presented and appetizing product.
Flavor is clearly communicated.
Product features clearly communicated.
Clear and simple information structure.
Projekto sėkmė
Pasitenkinimas rezultatu
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