Situation
Create a packaging design concept that improves shelf visibility and clearly communicates value.
Objective
Identify packaging design problems and update the visual solution.
Analysis & Insights
Information on the packaging is difficult for consumers to read and understand quickly.
The most visible area of the packaging is not used effectively.
Due to low contrast and a busy background, the product name is difficult to read.
The food illustration is covered by text and does not help communicate the product.
Repeating the flavor does not add value.
The product is quick to prepare, but this benefit is not communicated.
Results
Based on the analysis, the design was updated to improve clarity and shelf impact.
What's new?
Clearer design identity.
Clear ingredient communication and easy readability.
Clear product features.
Preparation method clearly communicated.
Projekto sėkmė
Pasitenkinimas rezultatu
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