BASEMENT BAR

Challenge

We were tasked with creating a logo for a new cocktail bar, whose interior concept was built around a classic light bulb. The logo needed to clearly communicate the bar’s identity and be adaptable for future advertising and brand applications.

Solution

The main symbol chosen was a light bulb with a stylized cocktail glass inside, making it instantly clear that the venue is a cocktail bar. The logo was enclosed in a circular shape to ensure easy use across different formats. We also developed a custom typographic mark with a distinct identity. The primary colors are black and white, complemented by three accent colors to give the brand a playful and distinctive character.

Results

The new logo clearly highlights the bar’s name and conveys uniqueness and sophistication. It is minimal, clean, and stylish, easily adaptable across all communication channels, and stands out equally well on signage, menus, and social media profiles.