ALAUS LAIŠKAI – CITRUS HOPPINES (NON ALCO)

Challenge

VOLFAS ENGELMAN aimed to create packaging for a non-alcoholic Alaus Laiškai product that would reflect intense citrus and hop flavors while conveying a light, summery mood.

Solution

The name Citrus Hoppines immediately communicates citrus and hop notes. The label design uses vibrant citrus colors, dynamic lines, and summer motifs—resulting in a bold, eye-catching visual identity.

Results

The new packaging stands out on shelves with its fresh, summer aesthetic, increases brand recognition, and suggests an unforgettable flavor experience.