BLUMENTHAL CONCEPT

Challenge

The task was to refresh the Blumenthal beer brand, established in 1866 in Kaunas and operated by a Swiss family, and to create a new vintage-style beer line that would align with its historical heritage.

Solution

The task was to refresh the Blumenthal beer brand, established in 1866 in Kaunas and operated by a Swiss family, and to create a new vintage-style beer line that would align with its historical heritage.

Results

The renewed Blumenthal brand and packaging design achieved an authentic, old-world beer aesthetic, stood out on store shelves, and strongly reinforced the historical heritage narrative. The wooden logo box became an excellent presentation element, while the minimalist yet distinctive labels helped position the beer as premium and unique.