CLAUS’TROPHOBIA – LIMITED EDITION BEER

Challenge

CLAUSTROPHOBIA is a limited-edition beer created in collaboration with Lithuania’s Genys Brewing Co. and Denmark’s Munkebo Mikrobryg. Its distinctive flavor comes from juicy Lithuanian blueberries—one of the main ingredients. The beer is named Clauso, reflecting themes of creation, honor, and respect.

Solution

The label design is unconventional, reflecting the beer’s unique character. Blueberries are depicted in a confined space, symbolizing claustrophobia. UV varnish highlights triangular shapes reminiscent of pine trees and subtly hints at blueberry harvesting. The combination of matte paper and UV varnish is an unusual choice in this category.

Results

The packaging attracted adventurous consumers seeking novelty, clearly emphasizing the beer’s exclusivity.