MOERIE – SOINS DE BEAUTE

Challenge

We created a premium packaging design for the Moerie hair care brand. A rich brown palette and a humanist typeface convey naturalness and an organic feel, reinforcing the quality of the ingredients.

Solution

The packaging concept was inspired by a small Provençal pharmacy from a century ago, where everything was carefully mixed and bottled in brown glass containers. The design blends natural authenticity, luxury, and fashion influences. The core idea — “Only what truly matters” — guided the removal of unnecessary elements, placing focus on high-quality materials and advanced printing techniques. Brown glass and rigid plastic bottles with yellow-printed information were chosen and complemented by a premium outer box.

Results

The packaging blends naturalness, luxury, and fashion influences while maintaining clarity and a strong emotional appeal.