Challenge
In 2020, we continued our tradition of handcrafted limited-edition packaging workshops for client gifts. The idea, first launched in 2015, continued in 2020 despite global changes.
Solution
Responding to changing times, the gift concept evolved — wine was replaced with a rediscovered traditional drink once popular in Northern Europe: honey wine (midus). The goal was to make the end of the year a little sweeter. Inspired by the spirit of Christmas, we created packaging that reflects naturalness and craftsmanship. Instead of using dominant graphic elements, we chose a simple transport-grade cardboard texture. This was complemented by a small neck label containing product information and the agency logo.
Results
The result is a simple, minimalist, and natural packaging design.
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