GENYS – LIMITED EDITION

Challenge

Genys Brewing Co. is a small independent craft brewery in the Baltics, focused on the highest quality standards and rich flavors. This limited-edition beer line, including collaborations with other breweries and original recipes, is produced in batches of up to 5,000 bottles—which required a cost-efficient design concept.

Solution

The design is built on a minimal set of graphic elements, built around four core components: the brewery logo, product name, and a distinctive sticker overlay placed on monochrome photography. The emphasis is on varying sticker shapes and colors that reflect the beer’s character, style, and flavor profile.

Results

A unique design system was created that unifies all beer styles under a single concept while preserving individual character and optimizing production costs.