GENYS BREWING CO

Challenge

Genys is a craft brewery that believes beer is art and every brew is a work of art.

Solution

We created a concept in which each beer style becomes a character with its own personality, storytelling, and emotional expression — from California memories to the aroma of coffee and the smoke of burnt wood.

Results

The packaging expresses individuality and a broad range of flavors while maintaining a consistent style. (Credits: White & Black illustration — Algis Kriščiūnas.)