MANDARIN GIN

Challenge

The client aimed to create a distinctive packaging concept, including the structure and design of both primary and secondary packaging. Mandarins and fir branches were chosen as the main graphic elements, referencing the product’s flavor profile. In Lithuania, mandarins are a strong symbol of the Christmas season.

Solution

The primary label was designed as an envelope with a postcard inside, reflecting Christmas traditions and offering a distinctive way to share recipes while giving customers a keepsake. The postcard design is simple and minimalist, in line with the overall packaging style.

Results

In the winter of 2021, only 222 bottles of the limited Mandarin Gin edition were released. Due to strong demand, the product was adapted for larger-scale production in 2022.