MR. CHECK CHIPS

Challenge

In 2019, the MR. CHECK logo and packaging design for roasted peanuts were created. The product’s success encouraged the client to expand the range into a new category: potato chips.

Solution

Since roasted peanuts were new to the market, the chips line was designed in a similar visual style to ensure strong shelf recognition, especially as the products are often placed in separate store locations. The design focused on a large, bold logo to strengthen the brand and on clearly presented chip flavours.

Results

The packaging delivers strong shelf visibility and reinforces brand recognition.