OHO × Warner Bros. crisps packaging design

Challenge

OHO Group licensed Batman and Superman from Warner Bros. for its crisps packaging. The heroes had to share the pack with clear product information, subject to the rights holders' approval. The challenge was turning the heroes' fame into a point of difference on the shelf.

Solution

We chose the best-suited Warner Bros. illustrations and built several directions. The strongest let a large-scale hero dominate, with the crisps as part of his surroundings. Comic-style backgrounds and illustrated flavour ingredients completed it. This created a clear hierarchy: the character draws attention, and the rest presents the product and flavour.

Results

Recognisable heroes sit alongside clear product and flavour information. The background unites character, crisps and ingredients in one composition. The packs use the heroes' fame on the shelf and present the whole range consistently.