RŪTA - BALTIJA

Challenge

The Baltija confectionery brand is named after the Baltic Sea and inspired by it, symbolizing the connection between the eight countries around the Baltic Sea. A lighthouse was chosen as the central symbol, while a deep green-blue color palette conveyed a premium feel and helped the packaging stand out among other Baltic region products.

Solution

Specific national symbols were intentionally avoided, resulting in a timeless, Victorian-inspired design with wave motifs. The background features a sea panorama with a lighthouse. Three packaging formats were created: • a box of 50+ chocolates featuring paper dividers, • a 15-chocolate box with an unconventional lid, • and a chocolate bar packaged in a cardboard sleeve using the same graphic concept.

Results

The packaging works well as a Baltic region souvenir, clearly emphasizing the maritime theme. Attention to detail and aesthetics create positive emotions and a premium perception.