ACTIVUS - INSTANT PORRIDGE

Challenge

Kauno Grūdai — one of the largest companies in Lithuania with a wide product assortment. Bold Brands was tasked with creating the oatmeal packaging design and logo. The oats were to be supplied in a new type of cup that had not yet existed on the market, so special attention had to be given to the design and an effort made to stylistically differentiate from competitors.

Solution

We chose modern minimalism: a clear, memorable logo and a clean layout without unnecessary elements. In the packaging, we focused heavily on explaining the product name and flavor; the slogan Morning energy was highlighted in the background — the first text a hesitant buyer notices. At the bottom we presented benefits and nutritional values, and we used a contrasting functional color to distinguish flavors so the cereals are instantly recognizable on the shelf.

Results

The new, although compact, packaging contains all necessary information, stands out on shelves with its minimalist style and contrasting colors. The logo together with the slogan Morning energy clearly communicates the product, while functional colors help the consumer quickly find the desired flavor, strengthening Kauno Grūdai’s image as an innovative and high-quality brand.