Challenge
The client aimed to create a distinctive packaging concept, including the structure and design of both primary and secondary packaging. Mandarins and fir branches were chosen as the main decorative graphic elements, reflecting the product’s flavor. In Lithuania, mandarins are a strong symbol of the Christmas season.
Solution
The primary label was designed as an envelope with a postcard inside, reflecting Christmas traditions and offering a unique way to present new recipes while gifting customers a postcard. The postcard design is simple and minimalist, continuing the overall packaging style.
Results
In the winter of 2021, only 222 bottles of the limited Mandarin Gin edition were released. Due to strong interest, the product was adapted for mass production in 2022.
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Antanas Rimdžius
Projektų ir partneryščių vadovas
Antanas Rimdžius
Head of Projects & Partnerships
Antanas Rimdžius
Head of Projects & Partnerships
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Antanas Rimdžius
Projektų ir partneryščių vadovas
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