VOLFAS ENGELMAN - FASS BRAUSE PACKAGING DESIGN

Challenge

Fass Brause is a traditional German beverage that can be lightly alcoholic or non-alcoholic, made from fruit and malt extract and traditionally aged in barrels. It was created in 1908 in Berlin by chemist Ludwig Scholvien as a non-alcoholic alternative to beer with a similar taste and color. As the non-alcoholic beverage market in Lithuania continued to grow, the client decided to introduce a new carbonated non-alcoholic drink. Our task was to create the product’s label design.

Solution

The label design combines elements of traditional beer and craft lemonade aesthetics, helping the product stand out from other non-alcoholic beers and lemonades. Clear flavor communication and a distinctive visual style convey handcrafted values and create a new non-alcoholic beverage segment in the Lithuanian market.

Results

The packaging successfully attracts attention and positions the product as a unique offering in the market.