ERGO

Challenge

ERGO is a trusted household electronics brand with over 10 years of experience in high-quality consumer electronics. The company, headquartered in Ukraine, offers a wide product range—from headphones to air conditioners—sold in Georgia, Moldova, Kazakhstan, and other Middle Eastern markets. By 2016, the logo had become outdated and no longer accurately reflected the company or its products.

Solution

A new logo was created without relying on the old one, designed to work across a wide range of products—from headphones to refrigerators or televisions. Three compositions were developed: the primary logo, the logo on a red background, and a standalone symbol. The symbol combines a power-button icon with the letter “e,” referencing the slogan “Power on your ____” (e.g., Power on your TV), encouraging users to turn on and use the devices.

Results

A functional, distinctive logo with a new slogan was created, standing out among other ERGO category brands and reflecting the brand’s modern character.