WOODEN LABEL CONCEPT

Challenge

The Black Oak whiskey concept was created to highlight a distinctive approach to a premium product and to introduce a non-traditional design solution.

Solution

By exploring the whiskey production process, a sense of mystery was integrated into the concept — whiskey is aged in oak barrels, which inspired the unconventional name Black Oak. Two distinctive materials were used: a classic bourbon bottle coated in matte black, evoking a sense of mystery and luxury, and a wooden label that emphasizes natural authenticity. The central visual motif is black oak, complemented by oak leaves, executed exclusively in black and expressed through a minimalist design approach.

Results

A unique and premium design concept was created, fully aligned with the defined project goals.