BROLIŲ MEDUS'

Challenge

The Brolių Medus brand does not need an artificial identity. The product belongs to Žemaitian brothers living in a small Lithuanian town. These young, curious people know bees extremely well and sell high-quality honey and desserts. However, the existing packaging label did not reflect this story, and as the brothers planned to expand the product line, decisive action was needed.

Solution

The task was to create a logo that reflects the owners by speaking in their own voice. Brand recognition was preserved across the entire range while giving each product its own distinguishing features. High-quality label materials were selected to ensure a premium product image. The logo features portraits of the brothers and the slogan “TIKRI BROLIAI – TIKRAS MEDUS.” Products are color-coded by honey variety with floral honey illustrations, while the lid includes additional branding and a quality guarantee.

Results

The packaging gained a vintage character that reflects beekeeping traditions through a modern approach, helping the brand stand out from competitors and strengthening brand recognition.