GENYS HEROES

Challenge

GENYS HEROES is a charity project created to support Ukraine’s fight for freedom. The initiative was brought to life through a joint effort by Bold Brands Agency, Genys Brewing Co., Printela printing house, and ingredient suppliers Savas Alus and Alhopas, who joined the #BREWFORUKRAINE movement.

Solution

We created a minimalist, clean design where birds symbolize freedom, and the Ukrainian flag color palette clearly communicates the purpose of support. The name HEROES honors the people of Ukraine — the heroes of our time.

Results

The GENYS HEROES label stands out through its concept and visual clarity, strengthens emotional connection with supporters, and helps raise funds in support of Ukraine.