Challenge
The VOLFAS ENGELMAN Galaxy beer, created four years ago and positioned in the lager category, achieved market success and growing sales. This created a need to refresh and expand the product line with new variants.
Solution
The beer was positioned as a modern gentleman — clear, elegant, and instantly recognizable. The design retained its core color palette of black and gold, while aluminum can versions were enhanced with additional details emphasizing premium quality. The graphics were simplified with a stronger focus on the product name. The range was expanded with amber and dark beer variants, introduced through copper and rose-gold color accents.
Results
The refreshed packaging maintains strong brand recognition while conveying elegance and attracting consumers with new beer variants.
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