BASEMENT BAR

Challenge

We were tasked with creating a logo for a new cocktail bar, where the interior concept was built around a classic light bulb. The logo needed to clearly communicate the bar’s identity and be adaptable for future advertising and brand applications.

Solution

The main symbol chosen was a light bulb with a stylized cocktail glass inside, making it instantly clear that this is a cocktail bar. The logo was enclosed in a circular shape to ensure easy use across different formats. We also developed a custom typographic mark with a strong identity. The primary colors are black and white, complemented by three accent colors to give the brand a playful and distinctive character.

Results

The new logo clearly highlights the bar’s name and conveys a sense of uniqueness and sophistication. It is minimal, clean, and stylish, easily adaptable across all communication channels, and stands out equally well on signage, menus, and social media profiles.