BOLD WINE - CREATIVE RESERVE

Challenge

Every year, as Christmas approaches, Bold Brands creates a limited-edition, handcrafted wine package. It serves as a way to thank clients and partners for their collaboration, while also demonstrating how creative, unconventional solutions can inspire bolder ideas in their own projects.

Solution

The inspiration came from the iconic “Bold Brands” symbol used in the brand’s merchandise — a 2D Tetra Pak–style icon featuring the letter “B.” During the creative session, the idea emerged to transform this symbol into a real, three-dimensional object and fill it with Italian Primitivo wine. Corrugated cardboard was chosen for the packaging, while UV printing gave the object a solid structure, a clear silhouette, and a high-quality visual finish.The inspiration came from the iconic “Bold Brands” symbol used in the brand’s merchandise — a 2D Tetra Pak–style icon featuring the letter “B.” During the creative session, the idea emerged to transform this symbol into a real, three-dimensional object and fill it with Italian Primitivo wine. Corrugated cardboard was chosen for the packaging, while UV printing gave the object a solid structure, a clear silhouette, and a high-quality visual finish.

Results

At first glance, it appears to be a simple package reminiscent of a familiar milk Tetra Pak. In reality, however, its scale, format, and materiality create an unexpected and striking effect. A simple solution placed in an unusual context becomes a distinctive experience—and when the story and idea behind the project are known, it becomes even more appreciated.