ESTRELLA CHIPS

Challenge

The goal of the new Estrella Shapes snack packaging was to stand out on store shelves and attract a young, playful consumer looking for new product expressions.

Solution

Inspired by the shapes of the snacks themselves, each package was designed as an individual artwork, unified by a consistent background texture element. Unique color palettes and dynamic compositions reflect the character of each specific snack shape while creating a cohesive, funky product line.

Results

Estrella Shapes packaging became attractive, vibrant, and playful—standing out on shelves, appealing to the target young audience, and strengthening brand recognition.