Challenge
The creation of Coffee Cruise began when a small coffee roastery asked for help. The main goal was to create distinctive packaging for small batches. The company’s limited scale became an advantage and inspired a story about the creator—a coffee expert—and a journey through the world of coffee.
Solution
The Coffee Cruise – Small Batch Roastery brand was created as a guide, allowing customers to travel the world through a cup of coffee. Craft paper bags were selected and decorated with handmade stamps, preserving imperfections and the feeling of craftsmanship. Three main coffee characteristics—fruitiness, sweetness, and bitterness—are highlighted on the front, with additional indicators helping customers easily find their desired flavor.
Results
The packaging reflects craftsmanship, makes it easy to identify coffee flavor profiles, and is perfectly suited for small-batch production.
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