Challenge
Limited-edition Beer eau-de-vie – distilled spirits characterized by purity and clarity. The design needed to reflect these core product qualities.
Solution
A deliberately minimalist solution was chosen. The key symbol is the woodpecker, whose silhouette became the label shape itself. The product name BEERSHINE combines the English words Beer and Moonshine. Only essential information is kept on the label: the product name and alcohol content, while the logo is omitted, relying on strong brand recognition.
Results
The GENYS Beershine label stands out through its simplicity, engaging design, and iconic solution. Minimalism and the unexpected label shape enhance brand recognition and emphasize the product’s purity and exclusivity.
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