KNIT KNOT WINE

Challenge

At the end of 2022, during a Bold Brands creative workshop, we had 80 bottles of Portuguese wine, 1.5 km of maritime rope, 8 creative minds, and 16 hardworking hands. The goal was to create a unique gift product that would symbolize a long-term partnership.

Solution

KNIT KNOT WINE was born — simple and ingenious. A glue-free packaging concept using only glass, wine, rope, and a subtle gold accent. The distinctive maritime texture, inspired by the Portuguese coastline, emphasizes naturalness and creates a festive mood.

Results

KNIT KNOT WINE packaging stands out on shelves with its minimalist yet luxurious construction. It strengthened the brand’s creative image, symbolized a strong partnership, and received excellent client feedback.