MOERIE – SOINS DE BEAUTE

Challenge

A premium hair care packaging design was created for the Moerie brand. A rich brown color palette and a humanist typeface convey a sense of naturalness and organic quality, emphasizing the high standard of the product’s ingredients.

Solution

The packaging concept was inspired by a small Provençal pharmacy from 100 years ago, where everything was carefully mixed and bottled in brown glass containers. The design blends natural authenticity, luxury, and fashion influences. The core idea — “Only what truly matters” — guided the removal of unnecessary elements, placing focus on high-quality materials and advanced printing techniques. Brown glass and rigid plastic bottles with yellow-printed information were chosen and complemented by a premium outer box.

Results

The packaging combines naturalness, luxury, and fashion elements while offering convenient dispensers and a box format, maintaining clarity and strong emotional value.