MOONCHERRY WINE

Challenge

Our agency decided to celebrate Christmas in a creative way by showcasing its core strengths — brand identity and packaging design. Limited-edition Christmas wine packaging workshops became a cherished agency tradition. For this project, we selected a unique handcrafted cherry wine produced by local winemaker Gintaras Sinas.

Solution

Inspired by minimalism and contemporary art, we created the simple name Moon Cherry, linking the concept to Moon Troops and clearly reflecting the wine’s flavor. Modern art techniques were used — spray paint, paint splashes, and stencils. Each of the 25 limited-edition bottles was decorated and packaged by hand by our team, capturing the spirit of Christmas.

Results

The process was documented through photography and a short video, which clients received as a holiday greeting. This creative Christmas concept allowed us to explore new perspectives and express our design philosophy.