Challenge
In 2020, the tradition of handcrafted limited-edition packaging design workshops for client gifts was continued. The idea, first born in 2015, remained alive in 2020 despite global changes.
Solution
Responding to changing times, the gift concept evolved — wine was replaced with a rediscovered traditional drink once popular in Northern Europe: honey wine (midus). The goal was to make the end of the year a little sweeter. Inspired by the spirit of Christmas, we created packaging that reflects naturalness and craftsmanship. Instead of dominant graphic elements, we chose a simple cardboard texture typically used only for transportation. This was accented with a small neck label containing product information and the agency logo.
Results
The result is a simple, minimalist, and natural packaging design.
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