PROGARDEN FERTILIZERS

Challenge

The goal was to create a new brand, logo, and packaging design for gardening enthusiasts who want to professionally care for their garden and lawn.

Solution

The ProGarden brand was created to clearly communicate professionalism. To reinforce this message, the tagline “Professional Lawn Care Made Simple” was introduced. The main design objective was to demonstrate the effect of fertilizers, visualized through two classic illustrations: before and after fertilizer use. The brand positioning focuses not only on effective products, but also on consumer education — detailed usage instructions, timing, and results are clearly presented on the back of the packaging.

Results

The packaging clearly communicates professionalism and helps consumers easily understand the benefits of the fertilizers and how to use them.