BRUM BRUM – VITAMIN DRINK

Challenge

The client, Lithuania’s largest corporation, Vičiūnai Group, decided to enter the global beverage market. With an already established brand and logo promoted through car racing and extreme sports events, the product was often mistaken for an energy drink due to similar visuals, colors, and a lightning bolt symbol in the logo. The carbonated vitamin drink is bottled in 330 ml aluminum cans.

Solution

A new product visual identity was created while retaining the existing brand and emphasizing consumer benefits. Blue was kept as the primary color across all flavor cans, with individual flavors distinguished only by secondary colors. The design is dominated by rectangular graphic elements, giving the product a friendly and playful appearance.

Results

The packaging clearly stands out while maintaining brand identity and emphasizing the product’s benefits.