CHOKEBERRY WINE

Challenge

This was the seventh HANDMADE LIMITED EDITION project, with our entire team creating the wine design and packaging. This time, a paper-mâché bottle packaging was chosen, making each bottle as unique as the people we create it for.

Solution

A unique, intriguing texture draws attention and invites curiosity about the material the bottle is made from. Many associate it with a small plaster sculpture. Although production costs were kept minimal, the distinctive appearance gives the product strong perceived value. To emphasize the richly textured surface and uniqueness, the packaging was complemented only with minimal graphic elements and essential details. The biggest challenge was covering the entire bottle in paper while maintaining easy opening and functionality—this was achieved by cleverly hiding the seam under a removable wrap label.

Results

A unique, richly textured, striking, and artistic chokeberry wine package—created once again by BOLD Brands.